Courage First. Confidence Follows.

You have everything to go further. And yet, a voice inside holds you back.

A 12-week journey for women ready to silence self-doubt, find their voice, and finally take the space they've earned — in the boardroom, on the stage, and in their own life.
Does this sound familiar?

You're brilliant at your work.
So why does it feel so hard to be seen?

01

When someone praises your work, you can't quite believe you deserve it,  like they're seeing someone you're not.

02

You'd rather decline a stage, a panel, a podcast, than risk being seen falling short.

03

You want to say something in the room, but you don't dare.

04

You watch men with half your skill take twice your space, and you don't know how to claim yours.

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In 12 weeks

Here's what changes.

A weekly video, a workbook, a community of women who get it — and a method built on more than fifteen years of research with psychologists, coaches and over 100 women leaders worldwide.

You'll know your value — and feel it in your body, not just your CV.
You'll speak up in the rooms that matter — meetings, stages, hard conversations.
You'll handle the nerves before walking on a stage — instead of avoiding the stage altogether.
You'll quiet the inner critic — and replace it with a steadier, kinder voice.
The Method

Confidence isn't the path.
It's the destination.

"I co-founded a platform that reached 20 million women — without full confidence. I spoke in front of 100+ banking leaders in the Middle East — without full confidence. I climbed Kilimanjaro — without full confidence. All of it with courage."

Carla de la Vega, Founder of IWEI


The old way

Wait until you feel confident.

Then take the action. Then ask for the promotion. Then speak on the stage.

→ It rarely happens.


The IWEI way

Take the action with courage.

The first time it'll be uncomfortable. The second, less. By the tenth, you'll be the woman others look at and ask — how does she do it?

→ Confidence is built in the doing.

The First Journey

Own Your Power
— a 12-Week Journey

Twelve weekly videos. One workbook per week. Three months from start to finish.
And it's just the beginning. The IWEI library keeps growing — new journeys, different
durations — all included with The Membership.
Module 01

Build your Courage — confidence comes after action.

Weeks 1–4
  • Discovering your superpowers: strengths, values, achievements
  • The confidence muscle: why action comes before feeling ready
  • Setting goals that pull you forward instead of paralyzing you
  • Making decisions without spiraling for days
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Module 02

Build the mindset — starting with courage

Weeks 5–8
  • Unmasking the impostor: where it comes from, why it stays
  • Reframing the inner critic and the perfectionism trap
  • Recognizing your worth — not your output, your worth
  • Building the mindset of women who get promoted
Module 03

Find Your Voice & Visibility — starting with courage

Weeks 9–12
  • Overcoming the fear of public speaking — for real, not just on paper
  • Speaking up in meetings, panels, and rooms full of louder voices
  • Mastering assertive communication without losing yourself
  • Owning the stage: presence, storytelling, stage fright tools
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A note from Carla

I built this for the woman
I used to be.

In 2009, in Istanbul, I learned what it costs a woman to use her voice. That was the moment I decided to spend my life helping other women use theirs — across countries, books, stages, and now IWEI. None of it without self-doubt — all of it with courage.

It started as a CNN correspondent. Then came the books — Honour, Heels & Headscarves (Amazon bestseller, 2015) and #SHAKTI (2020). Then more than fifteen years of research with over 100 coaches, psychologists and women leaders, and partnerships with companies like Atos and UBS. All of it, to finally build Own Your Power.

This isn't a corporate program. It's a personal one. The kind of thing I'd give to my sister, to my best friend, to a younger version of myself. And it's for you.

Founder, IWEI
Author of Honour, Heels & Headscarves and #SHAKTI
Ex-CNN Correspondent
G100 Member
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CHOOSE YOUR PLAN

Two ways to own your power

One is the foundational program — yours forever. The other is the full IWEI experience: continuous, growing, with Carla.
 Yours Forever 

Own Your Power

The 12-week journey. 

$390
one-time payment 

  • Full Own Your Power 12-week journey
  • All workbooks 
  • Reflective Question
  • 3 months access to the community
  • What's app access 
  • No monthly live group calls with Carla
YOURS FOREVER

Own Your Power with Carla 

The 12-week journey  with interaction 

$990
one-time payment 
  • Full Own Your Power 12-week journey
  • All workbooks 
  • Reflective Question
  • 3 months access to the community
  • What's app access
  • Monthly live group call with Carla
Women on the Journey

What our community is saying

The program is well-structure, impacful and clear. The introspection allowed me to realize the progress I've made over the years and the areas where I can still grow. It's so important to take time for ourselves to reflect and learn. I truly recommend it!
Zouhour Hafidi
Head of CRM & Client Engagement, Lamborghini Abu Dhabi & Dubai
After 9 years in the corporate world, I didn't think this course had anything new to teach me. I was wrong. It gave me real tools for meetings, negotiations and impostor syndrome — and made me realize I'm not alone in any of it.
Marina Gracia March
Oliver Wyman · Founder of IKAI
Very inspiring. I've gained a real degree of self-confidence and self-esteem on a professional level — something I'd been chasing for years.
Yolanda G.
M&A Analyst, Telefonica
You're probably wondering

Frequently asked questions

I don't have time. Will this really work for me?

The program is designed for busy women. Each video is 8–12 minutes. The workbook reflections take 15–20 minutes. The whole journey asks for less than an hour a week. And once you join, you have access whenever you need it — there's no fixed start date and no pressure to keep up. You move at your own pace.

Is this for me if  I'm not in a corporate job?

Yes. The corporate version of IWEI is built for companies. This one — Own Your Power — is built for you, the individual. Whether you're an entrepreneur, a freelancer, on a career break, leading a team, or rebuilding your life, the work on confidence, impostor syndrome and visibility applies. The corporate baggage doesn't follow you here.

Can I cancel anytime?

Yes. The membership is month-to-month. Cancel any time from your account, no calls, no forms, no friction. Whatever you've already learned, stays with you.

I freeze when I have to speak in public. Will the program help?

This is exactly why Module 3 exists. We work on the fear of public speaking, stage fright, body and breath techniques, finding your voice in meetings, and assertive communication. Carla has spoken to audiences of 1,000+ — and the tools she shares are the ones she actually uses.

The next 12 weeks are going to pass anyway.

Arrive on the other side feeling like yourself.

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